You often think of it as junk mail. But consider this: most professional marketers and copywriters keep what they call a “swipe file.” A swipe file is selection of sample sales letters you get that you like — that some how grabbed your attention.
You can create your own swipe file of free sample sales letters (and generate a sales letter template from them) by just spending a few extra minutes a day opening your junk mail.
If you collect these for a few weeks, you’ll begin to notice that some large companies that send them to you are repeating the same ones. That’s often because they have tested this sales letter template or format and know that it works (which is why they send it more than once). Big companies spend hundreds of thousands if not millions of dollars testing sales letters to find out which ones work best.
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0 Comments | Leicester Mercury, Jul 23, 2010 | by CIARAN FAGAN
Ram-raiders left a trail of destruction when they backed a stolen jeep through a shop’s front door and tried to steal a cash machine.
Footage filmed by the shop’s CCTV cameras showed the gang manoeuvre the Mitsubishi Pajero on to the pavement before reversing it at speed into the building.
When it emerged seconds later, three men ran into the Premier convenience store, in Leicester Road, Wigston Fields, and wrapped a chain around the cash machine.
With the chain attached, the Mitsubishi made four unsuccessful attempts to drag the machine into the street.
The chain slipped off or broke on each occasion.
Four men, whose faces were hidden with scarves or balaclavas, fled in a second car, which had been waiting with its boot open nearby.
The raid, at 12.30am yesterday, lasted little over three minutes.
The repair bill for shop owner Hitesh Patel is expected to top Pounds 3,000.
Mr Patel. who took over the former Spar shop seven months ago, was forced to close the store yesterday and today to clear the debris and enable police to check the scene.
Mr Patel said: “It happened about half an hour after I left the shop at midnight, so they must have been watching me – that is not a nice thought.
“They wrapped the chain around the ATM and tried to yank it out at least four times, but it just didn’t work.
“They pulled the ATM over on to its side but I think they couldn’t lift it into the car they had waiting.
“It all seems very well organised because they were only after one thing. When they realised they weren’t going to be able to get it out, they just left. They didn’t take anything, even cigarettes or alcohol.
“We’re working out how much it is going to cost to repair all this damage. We think it could be as much as Pounds 3,000.”
Mr Patel said the machine had been emptied of cash when the shop closed
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Please! Just startle him. Don’t scare the poor thing half to death! This will distract your puppy and stop him from urinating. Pick him up and take him to the paper where you want him to go. Lavishly praise your puppy when he finishes going to the bathroom!
5. Don’t go BALISTIC if your puppy urinates or defecates off of the papers. Don’t punish him by spanking, yelling, or rubbing his nose in the mess! Remember, your puppy is just a baby. He made a mistake; he did not commit the crime of the century!
6. Do not use a product containing ammonia to clean up after your puppy.
Urine contains ammonia and that lovely familiar scent will invite your puppy to urinate again on that very same spot! If you are concerned about permanent odor or staining, putting plastic or waxed paper underneath the papers will help preserve your carpet or flooring.
0 Comments | Wireless News, May 25, 2010
Icon International has developed an LED lighting fixture that it said won’t cost any more than the ceramic metal halide it replaces.
The company said the fixture, Satellite 2120, is the result of two years of research and design by Icon’s team.
While the green energy benefits of LED lighting are well known, up until now LED lighting was priced significantly higher than other types of lighting. That is no longer the case with the introduction of Icon’s new Satellite 2120, the company noted.
“Our team knew that we had to make the cost of the Satellite 2120 the same as its non-LED counterparts so commercial lighting customers could utilize this energy saving technology,” said Michael Goeller, Icon President. “Now, not is it affordable, there is also the added savings in maintenance, energy costs, and replacement bulbs.”
According to a release, features of the Satellite 2120 include:
-Lasts at least seven times longer than ceramic metal halide (CMH) lights.
-Provides a 70 percent savings in energy use (Utilizes 21.4 watts as compared with the CMH 70 watt light).
-Has the same light intensity/ punch as the CMH 70 watt- unlike other LED lights.
-Is made from renewable materials providing minimal carbon footprint.
-Has a special convex lens for precise spotlighting that increase cut-off angles and eliminates glare.
-Is in the process of receiving Energy Star classification.
-Incorporates futuristic design aluminum fins that dissipate heat and maximize LED life.
“The Satellite 2120 makes sense for any number of settings,” said Goeller. “It produces little heat and minimizes UV rays that accelerate ripening of produce and flowers
Market Wire, May, 2010
An astonishing 20% of female drivers – one in five – have never bothered to clean the inside of their car, according to Swinton.
The UK’s leading high street car insurance retailer polled 3,000 female customers and discovered a whopping 78% of women are embarrassed about the state of the inside of their car with 18% claiming that they leave it to the professionals for a proper valet or to their partners, dads or any other willing party.
The most common rubbish left to accumulate inside vehicles includes empty food wrappers, empty bottles and cans, spare change, old car park tickets, magazines and newspapers and empty cigarette packets.
Even MOTs and services didn’t prompt 30% of female drivers to give their car a spring clean. Forty eight percent said they would clean up their motor if they had to give a client a lift but wouldn’t bother for a colleague, friend or family member. Yet, if it came to selling their car, 98% said they would ensure their car was thoroughly cleaned both inside and out.
Cleaning the interior of a car also came out bottom in a list of preferred chores which included ironing, hoovering, dusting, doing the weekly shop, defrosting the fridge and cleaning windows.
While some women are happy to drive around in cluttered cars, figures show they expect more from their male counterparts. 82% of women said they would be put off a potential fella if he turned up to pick them up in a messy car on their first date.
Steve Chelton, Insurer Development Manager at Swinton said: “We would always recommend people try and keep their cars as tidy as possible as any personal items on display can attract thieves. Evidence shows that thieves are more likely to target a messy car as they believe the owner may have left valuables lying around in the glove box or elsewhere in the vehicle. Not only that, but from a safety perspective rubbish such as empty bottles can easily roll under the pedals impeding driving and possibly cause an accident.”
Swinton’s top five tips for keeping your car clean:
1. Try and empty your car of rubbish every day or at least once a week. Don’t let it build up and keep a few carrier bags in your glove compartment to put your rubbish in.
2. Use a damp towel to clean interior door panels, the steering wheel and the dashboard as this is where germs collect. Using a glass cleaning product and damp cloth go over the windows inside and out in a circular motion. Use a proper car glass cleaner not household glass cleaner to avoid smears.
3. Use an old soft paint brush or old toothbrush to remove dirt and crumbs in cracks and vents.
4. To get rid of the smell of cigarettes, spray an enzyme based, odour-counteracting spray throughout your vehicle.
Studies have shown that when our workout intensity is low to moderate, we tend to burn a much higher percentage of fat.
What we also know however, is that moderate workout – though raising metabolism – burns fewer total calories than a more energetic or intense way of exercising. So if you are on a weight loss diet, how should you handle this problem?
If you want to burn fat with workout or exercise, there are actually two ways to do it; let’s call them the quick way and the slower way:
The quick way
Increasing your metabolism by performing intense anaerobic exercises. This way you will burn fat indirectly, but relatively fast. The slower way
exercise in a low to moderate level of effort, (walking, slight running)
and for longer durations at a time
If you don’t have time for long duration walking, swimming, jogging or whichever training activity you prefer, you can try the quick way and vice versa.
Terje Brooks Ellingsen
is a writer and internet marketer. He runs the website 11-Weight-Loss.net. Terje enjoys to give advice and help people with workout for weight loss and diets for loosing calories..
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in Law / Personal Injury (submitted 2008-10-08)
Premises Liability is a complicated issue and covers a wide range accidents that Personal Injury Attorneys often categorize as the ‘sticky wickets’ of law. Why? Because at its core, Premises Liability is all about figuring out who is to blame for an accident. By definition, the term “Premises Liability” is the body of law that fixes responsibility for injuries suffered by a third party on the person who is in possession of a premises or piece of land. In other words, the person who occupies the land and has intent to control it has the responsibility to make sure it is safe and free of obvious hazards.
Some of the most common accidents under the Premises Liability heading are Slip and Fall accidents. These kinds of accidents often happen when we least expect them. We’re walking through a grocery store and slip on a wet floor, or trip over a loose stone in a restaurant’s walkway and break a bone. Injuries like this seem so avoidable, if only the grocery store had put a sign out indicating “Wet Floor!” or if the restaurant had fixed that stone two months earlier when they’d noticed it for the first time
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0 Comments | Daily Post; Liverpool (UK), Jun 28, 2010 | by Tony McDonough
LIVERPOOL developer Iliad has secured millions of pounds in debt funding to complete a pounds 38m student accommodation scheme in the Midlands. The Liverpool-based team of Barclays Corporate are providing the senior debt finance to Iliad for the 656-bed project in Bagot Street, in Bir mingham.
The development is close to Aston University and is a joint venture between Iliad and Cosmopolitan Student Homes (CSH), a subsidiary of Cosmopolitan Housing Association.
Once completed, CSH, the seventh largest student accommodation provider in the UK, will enter into a 35-year lease to manage and operate the property.
The site, which is well located for student accommodation, in close proximity to the city centre and all of Birmingham’s universities, will consist of two blocks providing 656 premier student bedrooms with a 17-storey tower overlooking Lancaster Street.
Tim Molloy, group finance director of Iliad, said: “Iliad is very pleased to have got such a significant project on site in the midst of very challenging times. We look forward to further schemes with Cosmopolitan Student Homes and building on the growing relationship with Barclays.”
The debt facilities were arranged by Ian Wilby, property relationship director at Barclays Corporate. Barclays was advised by Addleshaws and Iliad Group was advised by Hill Dickinson. Mr Wilby said: “Although the economic crisis is global, the property market remains local and there will always be opportunities.
“The student market is buoyant at the moment as student numbers continue to soar and the demand for new accommodation is also very high
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Iowa Review, Fall 2008 by Hillman, Jimmye
The horses of Achilles are said to have wept when they saw Petroklos dead, their immortal natures outraged. So why can’t a porcine sow lament her own heritage and destiny?
His eyes were sharply focused on the objects of a life-long avocation, which had, in the Great Depression, become a source of family subsistence and income. The hogs’ wary eyes reciprocated his focus. Both sides, having made their calculations, appeared content with this moment of mutual accommodation.
His cracked and callused hands shelled corn, which he had shucked at the farm crib. He tossed the empty cobs into a bucket, so they could be used later in our outhouse as the next best substitute for the Sears and Roebuck catalogue. With one strap from his Big Ben overalls unbuttoned and the bib folded open, he shelled the corn, alternately with right hand and left, scattering it in a circular pattern. The hogs were gathering, some in the bush well away from us, others in front on a grassy knoll in the clearing.
The horn of our Ford Model-A had brought the hogs arunning. The honking always started, and continued intermittently, as we descended the hill through the blackjack oaks, dodging stumps and an occasional sinkhole. The horn had replaced his vocal chords as hog-caller, penetrating more effectively into the woods and the far reaches of hog habitat. It got the attention of every hog within earshot. Sound equals food, they soon learned, for hogs are the brightest of farm animals.
That day, a Sunday afternoon in September 1935, a large herd had sensed that a good feeding awaited them. It had been a long, hot, and dry summer in Greene County, Mississippi. Wild food was scarce. We could see that several sows had brought with them their late summer pigs and spring shoats, which dodged the aggressions of two young boars. The boars fought for turf and advantage. Hogs are very knowledgeable about power, and strictly respect its use. Being semi-wild, most were cautious about coming close to us. Occasionally, he would toss a whole ear into the bush to one of the larger animals. One sow seemed to be his favorite, the one he called the “Suddy Sow.”
This is one of my most vivid images of Joseph Levi Jefferson Hillman, my father, known locally as “Bud” Hillman. (How those beautiful given names got exchanged for “Bud” I did not know and still don’t.) While feeding his hogs, he would appear almost transfixed, studying each animal, its size, shape, coloring, markings, including earmarks, even its eating habits and personality. Sunday afternoon hog feeding was part of a weekly routine that had evolved over the years for males in the clan of Charles Hillman, my grandfather. (Such feeding escaped the Victorian condemnation of Sabbath violation accorded to playing sports or shopping or going to the movies. Whenever we had to catch a hog on Sunday, my father would say, “The ox is in the ditch,” and we did it.) My father’s capacity for recording details about hogs was the keenest in the community
horse cribbing
Writing is a creative endeavor, but when you apply for a freelance writing job it’s important to let your words do the talking. On a practical level, not all email clients will display html emails, so what looks to you to like a pretty snazzy email may appear to your prospective client as a big old mess.
6. Show them your references
When you write for a living, it’s important to collect testimonials from clients you’ve worked for before. You can put them on your website, print them in your brochures, and, of course, paste them into your quotes and queries.
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